The spirit of innovation company was established with the aim of providing the local market with the best and latest fashion trends imported from global markets. It seeks to provide local and regional markets with the latest fashion trends from Europe, Asia, and the Middle East. , with a focus on providing high-quality products that meet the needs of consumers at competitive prices. The company is distinguished by a strong network of suppliers and global factories specialized in importing clothes from outside Iraq with the finest materials, the latest models, and trend designs exclusively in Iraq